Which CRM is Right for Me?
Tuesday April 1, 2014
When choosing customer relationship management software for your business or organization, there are always a few key things that you're going to want to keep in mind.
Your Clients and Employees
First and foremost is the fact that CRM software isn't only meant to be a benefit to your customers, it is also meant to be a benefit to your employees and the business as a whole. Studies have shown that successful CRM deployments make it vastly simpler for your employees to do their jobs, which makes for a much more satisfying experience on a day to day basis. If your employees are satisfied, it will contribute toward increased productivity and potentially business growth. However, you'll get none of these benefits if you don't pick the right system in the first place. Not all CRM deployments are created equal and finding the one right for you requires a lot of thought.
Customer and Prospect Databases
One of the first things that you need to consider when selecting a customer relationship management solution has to do with the size of your business and, most importantly, the size of your customer and prospect databases. If your business is large with hundreds or even thousands of customers that you're dealing with on a daily basis, you'll obviously need a CRM deployment that can keep up with those demands. Part of the benefit of a CRM deployment has to do with cataloging information about your customers that you can then use to improve both the products and services you offer. If the CRM deployment isn't large enough to meet those demands, you'll be missing out on one of the major benefits of these types of systems in the first place.
Your Existing Technology
You'll also need to consider the existing technology that is in place in your business when choosing a CRM deployment. One of the major benefits of these types of software applications is the fact that they are inherently flexible. With only a few exceptions, they can be positively integrated into existing software and databases that you are currently using to create one unified ecosystem. However, you'll want to make sure that the CRM solution you're choosing can be integrated before you actually have it installed. You don't want to end up creating yet another wall between departments in the form of two incompatible software solutions which will make it more difficult to pass information to and from departments.
Contact Management Options
Picking a CRM solution that is right for you also involves considering the contact management options that you need when dealing with customers. Consequently, if you only deal with customers online, then you don't need a system with phone-centric features. Consider the way you run your business and adapt your CRM deployment to those specific needs.